#Internationalisation

The terms digitalisation, globalisation and internationalisation have been in focus for a long time. Globalisation means treating all countries and markets equally when expanding a company, be it digitally or offline, while internationalisation takes into account the respective cultural and economic country-specific characteristics.

Anyone who wants to take the decisive step forward in e-commerce and conquer new target markets must deal with internationalisation digitally. #Die.Digitalfabrik is your partner when it comes to successfully scaling your e-commerce business in international markets. We don’t simply impose a standard concept and a strategy on you, but orient ourselves entirely to your company’s needs and the country-specific characteristics. This is how we find the right way to enter new target markets – and to successfully internationalise.

#Penetrating new markets

The growth market of e-commerce offers many economic opportunities. We support you in identifying the most promising international markets and precisely implement your market entry. In this process, we have three main steps to take:

1. Market research

We check the target market for you. In a benchmark analysis, we identify (as yet unused) potential and can give you concrete recommendations for action in the area of e-commerce and online marketing. We also take into consideration country specifications, country-cultural peculiarities and location-specific customer needs: What is the customer used to and what will he expect? Which payment methods should be connected according to the country and what should the logistics process look like? Are there any other special features that need to be considered?

We can’t only draw on the expertise of our experienced staff, but also benefit from our international colleagues with many native speakers.

2. Strategy consulting

Strategy consulting is about a strong foundation: Which basics should be fulfilled for a successful entry into e-commerce on international target markets and what must be observed in terms of the general terms and conditions and applicable data protection guidelines? Does the target market have special features, pitfalls or untapped potential in relation to your product?

We plan your strategy for a successful market entry, coordinate the marketing content along the customer journey and always position your brand along all applicable guidelines. At the same time, we remain innovative, flexible and strong in implementation.

Implementation of the marketing mix

Those who enter a new market need to position themselves strongly and stand their ground against the competition. We offer you the implementation of the entire marketing mix: From SEO and SEA to social media advertising and management to price search engines, Affiliate and Email marketing.

Another effective instrument is dynamic pricing, which allows us to act in a targeted manner to maximise profitability. Product communication and pricing are challenging in the internationalisation process, but the key to sustainable success. Thanks to years of experience in international e-commerce and the lack of language barriers, #Die.Digitalfabrik is the experienced partner for a successful marketing mix.

If you need more information about internationalisation in e-commerce or would like to make a non-binding consultation appointment, contact us today!

*#Die.Digitalfabrik does not offer legal advice. We work together with selected partners who, upon request, will check specifics in individual cases in a legally secure manner.

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