What is Shop Management?

Shop management refers to the comprehensive management and organization of an online store. It includes various tasks and processes aimed at ensuring smooth operations, efficient management of resources and optimal customer service;

The shop management functions


#Advantages of shop management

  1. Increased efficiency:
    Central coordination optimizes workflows and makes more efficient use of resources.
  2. Clarity:
    A holistic overview of all processes facilitates the control and planning of tasks;
  3. Performance optimization:
    The systematic organization enables continuous optimization of customer activity and customer care;
  4. Time saving:
    Automation and clear responsibilities reduce manual effort and increase productivity.
  5. Customer satisfaction:
    Optimized processes and better service increase customer satisfaction.

#An overview of the services of e-commerce management

Strategic alignment

The success story of your store is significantly influenced by its strategic direction. Through a thorough analysis of current developments and trends, the shop management creates a roadmap to further develop the store in the short, medium and long term and to position it optimally on the market; A regular review is carried out to determine which adjustments are necessary to keep up to date.


The planning activities include the preparation of sales forecasts on a daily, monthly and annual basis as well as the development of all necessary marketing activities to achieve the defined targets; Detailed marketing plans are drawn up and coordinated in regular meetings with those responsible for the individual channels; Campaigns are planned, graphically designed and supported with the creation of landing pages, banners, legal texts or vouchers.

Evaluation and reporting

#Die.Digitalfabrik creates comprehensive reports for your shop management at regular intervals and analyzes them thoroughly; The relevant KPIs in e-commerce are reviewed daily, and strategies for improvement are developed and implemented in collaboration with those responsible for the individual channels.

Coordination and process optimization

Shop management acts as a link between all departments. It monitors and coordinates the tasks of the various channel specialists and thus provides a comprehensive overview. This means that potential for optimizing processes can be quickly identified and implemented;


It is important to regularly check the shop for implementations, technical updates and day-to-day functions to ensure smooth operation and an optimal user experience. Shop management communicates intensively with project management and the development department, identifies any errors (bugs) and carries out tests for new features or bug fixes on all store environments - both before and after going live.


The integration of new sales channels, such as cooperations or retail media, increases the presence of your online store and attracts new customers; Shop management develops suitable measures for sales, both online and offline, and analyzes the success of these initiatives.

Make a non-binding appointment for an online shop consultation today and gain insights into store management with us!