In our digital era, where algorithms reward high-quality content, it is crucial to publish meaningful content as a brand. High-reach content must clearly and unambiguously represent and reflect the company’s values in an authentic way. The constant change and fast pace of the digital world require comprehensive support. Trends must be identified at an early stage, technological revolutions such as AI established and strategies adapted accordingly. The #Die.Digitalfabrik is your strong partner for the production of performance content tailored to your target group. For a precise assessment of your planned project, please contact us directly:
Strong brands need tailor-made content for a wide variety of channels. Emotional image films that convey attention and corporate values, as well as high-reach content in 9:16 format for all modern social media platforms. Creative content for your digital presence strengthens brand perception sustainably and positively.
The following components are relevant for every video project and are handled individually and precisely for our customers:
1.
Quality of video and audio:
An expensive camera alone is not enough to prepare for good video and audio quality. To combine the two senses into a coherent overall result, you need the right equipment on the one hand, but at least the same level of expertise for audio and video production on the other.
2.
Balance between professionalism and authenticity:
The right balance is the key to emotional viewer loyalty. A professional production requires a lot of structure and strict shooting schedules, but the image and message must always form an authentic unit.
3.
Quality of video and audio:
An expensive camera alone is not enough to prepare for good video and audio quality. To combine the two senses into a coherent overall result, you need the right equipment on the one hand, but at least the same level of expertise for audio and video production on the other.
As an agency with experience in video production, we are happy to support you in planning and implementing your video project. Contact us and let’s discuss how we can turn your vision into reality!
Most social media platforms place a clear focus on the user’s visual experience. Although videos are gaining momentum through platforms such as TikTok, the photo remains the more popular and, above all, less elaborate standard on many platforms. The brand must be considered as a whole and each individual photo must be able to fit in as part of an overarching social media strategy. We will be happy to advise you and work closely with you to create tailor-made content that perfectly reflects your brand to the outside world.
Content marketing in the form of high-quality copywriting as a crucial part of your SEO strategy will help you achieve sustainable success. With content that is precisely tailored to your target group and optimized for search engines, you can take a decisive step forward. Because interesting articles, useful how-to’s or inspiring texts will inspire your users and Google at the same time! We create high-quality, diverse and high-performance content for your website, online store and other marketing channels.
Make your decision for content, that offers additional value, intensifies your customer loyalty and makes you an expert in the field of web. We design a sustainable and success-oriented content strategy for you, deliver convincing and professional content for all areas of content marketing and evaluate its success for you, based on relevant KPIs.
Whether you need all-round support or partial support with your content marketing, we are your content marketing agency for designing, creating, updating and evaluating content that users and search engines love.
Who are my existing customers and who are my future customers? By executing a detailed target group analysis as well as a socio-demographic persona analysis, we identify your users and potential customers - also together with you in one of our workshops. This allows us to tailor the content strategy precisely.
Where are my chances? We analyze the existing content, identify its potential and modify it for optimal performance.
What content do my users love? We identify the relevant topics for your target group and flank them with the appropriate, high-performance keywords.
We deliver the content, you benefit. We provide you with high-quality content in words and images and maintain it in any content management system (CMS) or hand it over to you in the desired format. The focus is always on added value for the user and search engine optimization.
We check the performance of the content with precise analysis tools and use the results for continuous optimization.
The strategic direction: What? When? Where? Clear and prescient editorial plans provide planning security and enable optimal synergy effects with other channels. A reasoned wording strategy also conveys your corporate identity.
Our knowledge for you: Are you looking for support for your in-house team in the content area? We offer you in-depth trainings and sustainable workshops that answer all your questions and make your team professionals in creating good content.
Chat GPT and AI are on everyone’s lips. But what can artificial intelligence really do? Where and to what extent can it support online marketing in particular? We have the answers.
With the help of artificial intelligence and tools like Chat GPT, texts, photos, headlines and more can be generated in seconds according to specifications. AI can also work faster and more efficiently than humans in data and market analyses thanks to powerful algorithms. The more comprehensive and precise the briefing that the respective AI receives for its task, the more accurate the result. A great way to easily and quickly save time, money and resources – you would think. Photo shoots, graphic design, text conception and creation, all obsolete sooner or later? We take a realistic look at the new possibilities of the AI world – and its limits.
The AI can only generate a text (or an image) from already existing information. In Anbetracht der Tatsache, dass Google nur “unique content” rankt, d.h. einzigartige Informationen, die dem Nutzer einen klaren Mehrwert und beste Hilfestellung bei seinem Anliegen bieten, werden die Grenzen von Tools wie Chat GPT schnell deutlich.
Content that is copied, composed of already existing information or simply rewritten will not be able to achieve a ranking advantage in the long run – and in the worst case will result in ranking disadvantages for the entire domain. This is especially the case when incorrect facts are mentioned – AI language models are currently still experimental and not infallible.
If one uses AI content that mentions incorrectly generated facts, Google can evaluate this as incorrect information, which can harm the content and the trust of the domain itself. Human fact-checking and manual revision should currently not be skipped (yet).
Individual, creative content marketing that is precisely tailored to the target group, user and user intention will continue to be the key to the success of any website. AI can certainly be used to support the conception and creation of content. However, human revision, refinement, and enrichment will continue to be the path to success – past Google updates have already shown that Google continues to place expert knowledge and absolute added content value for the user enormously in the focus of its evaluation and ranking.
For product descriptions, evaluations of data sets and other routine tasks, artificial intelligence can bring welcome simplification and efficient time and cost savings. It can also be helpful for many areas of analysis and supports, for example, data-driven online marketing activities. However, it always takes the appropriate expertise to operate an AI effectively – the quality of the briefing and the accuracy of the specifications always help determine the result the AI delivers. So the outcome should not be used without a final human inspection. So here, too, it’s not possible to do it entirely without competent input.
Would you like to learn more about AI? You are looking for a partner who identifies potentials with you and advises you thoroughly and competently on content marketing? Then get in touch with us and book your initial consultation!
