#Digital Analytics

The data foundation for successful online marketing

Successful online marketing needs a detailed database. With intelligent tracking, user behavior can be logged and evaluated. This provides an optimal data basis for strong performance marketing – and delivers valuable information for improvement for future campaigns or in the area of usability.

With the right tracking, you'll get answers to the following questions, among others:

How many users visit my site/shop?
Where do my users come from?
Which pages are clicked on the most?
Which pages have a high bounce rate?
Which pages were used to navigate to contact forms?
How long do users stay on my site?
Which products are purchased through which channel?

#Die.Digitalfabrik offers you a full implementation of all desired digital analytics and tracking tools as well as precise and understandable reporting. This way, you always have an eye on the performance of your online marketing activities – and can react quickly to any changes. You don’t need to worry about the security of user data or legal requirements – all our tracking tools are of course GDPR* compliant.

#Consent Management as the basis for GDPR-compliant tracking

Tracking and data processing on websites must comply with the GDPR and need the active consent of the user. There are various tools available to a webmaster to request this consent from the user; We will be happy to advise you on which tool is the right one for your website and will also be happy to integrate it directly and properly; As a partner of a modern, market-leading CMP (Consent Management Platform), we have the necessary expertise to make your website GDPR-compliant.

#Which tracking is right for me?

Google Analytics, Google Tag Manager, Facebook Pixel and more: digital analytics are versatile; We’ll introduce you to the most common tools we work with for your success.

Google Tag Manager

Google Tag Manager makes comprehensive event tracking easy. Google Tag Manager makes it easy to implement different tracking pixels and enables centralized administration. #Die.Digitalfabrik is your experienced partner when it comes to implementing Google Tag Manager on your website.

Server-Side Tracking

With server-side tracking, the collected data is not transmitted to an external tracking server, but to your own tracking server. This makes your tracking faster, more independent and more accurate - data quality and data security at the highest level. We will be happy to advise you on all questions regarding server-side tracking and, if you wish, we will fully implement it for you.

Google Analytics

Google Analytics is a free web analytics tool that, once successfully implemented, offers numerous tracking and analysis options. Google Analytics not only enables the display of website data in real time, but also offers numerous other possibilities such as tracking the channel attribution of your users, comprehensive funnel and customer journey analysis and the measurement of user-defined events, so-called custom events; #The.DigitalFactory sets up Google Analytics completely and functionally for you and provides you with meaningful reports at regular, individually selectable intervals. On request, we also offer support for your online marketing activities and your performance campaigns, for the optimization of which we also use data from Google Analytics;

Google Analytics Alternatives

Those who value analysis without Google's involvement are well advised to use alternative tools such as Matomo. The powerful analysis tool runs on its own server and delivers equally precise and comprehensive data - with full respect for user privacy. Here too, we are happy to support you with the implementation; Whether consulting or full implementation - we are your contact for digital analytics and tracking with Google Analytics, Matomo and other providers;

Facebook Pixel

The Facebook Pixel measures the success of your ads on Facebook and Instagram. Precise conversion tracking and information about how users acquired through social media advertising behave on your website - no problem with the Facebook Pixel. It is the foundation for retargeting and the basis for all optimization of your social media paid campaigns. We help you to integrate the Facebook Pixel precisely and functionally and set it up for all the events you want to track.

Google Ads Conversion Tracking

The same applies to SEA: only with precise analysis can you continuously improve your advertising campaigns and your return on investment; Google Ads Conversion Tracking offers the possibility to measure and evaluate the success of SEA ads on Google according to many individual parameters. We set up the complete Google Ads Conversion Tracking for you.

#Data Warehousing, Data Analytics and Data Science

Tracking provides valuable information and data. Doch wie kann man bei großen Website- und Shop-Projekten die Datenmengen anschließend sinnvoll strukturieren und aufbereiten? – Data warehousing is the solution when it comes to bundling and analyzing large amounts of data.

Data warehousing refers to a database that combines and stores data from multiple external sources and prepares it for analysis. Data warehousing includes data procurement, data storage, the supply of further systems with the bundled information and the evaluation and analysis of the available data stocks. Our experts will focus on your individual needs and, if you wish, create meaningful extracts from the available data, so-called data minings, for you.

By means of data analytics, we examine the available data with regard to desired business plans and use them to improve your store performance or your online marketing measures. And finally, we use data science to look into the future: We use the available processed data to make precise predictions for future developments, opportunities and any necessary adjustments.

#Die.Digitalfabrik prepares comprehensive, meaningful and GDPR compliant tracking for you, implements all the necessary tools, evaluates the data and, if desired, merges it from different sources. Schedule a tracking and data analytics appointment with us today!

*#Die.Digitalfabrik does not provide legal advice.

#FAQ

How can I ensure that my tracking is GDPR-compliant?

To ensure that your tracking is GDPR compliant, you should ensure that you obtain user consent before enabling cookies or similar tracking technologies on your website; Implement a clear privacy policy and a consent management tool to manage consent You can discuss what you need to consider for your website with us in a consultation.

What are the advantages of server-side tracking compared to external tracking?

Server-side tracking offers advantages such as improved data protection and independence from third-party providers, which can potentially mean greater security for your website; As the data goes directly to your server unfiltered, you can benefit from optimum data quality and data security;

What alternative tracking tools are there if I do not want to use Google Analytics?

In addition to the usual tools such as Google Analytics, Google Tag Manager and Facebook Pixel, Matomo has become increasingly popular in recent months; As an open-source tool, some webmasters today decide against Analytics and prefer Matomo for data tracking on their own website. We at #Die.Digitalfabrik can also be your partner for Matomo in implementation, setup and consulting;

Is Google Analytics or Matomo better?

Both tools have advantages and disadvantages; The fact that Analytics has been the clearly established mainstream tool for many years and Google can therefore score with a lot of experience and optimization speaks for itself; Matomo, on the other hand, has a clear focus on data protection by enabling hosting on its own server. We will be happy to advise you on which tool is the right one for your website and your company – just contact us!

Why is tracking important for SEA campaigns?

Google Ads Conversion Tracking is important for measuring and optimizing the success of SEA campaigns. Based on a detailed data analysis, new potentials can be discovered, existing campaigns can be optimized and successful strategies can be specifically identified;