Dynamic Pricing is the instrument for flexible and high-performance price management.
Amazon, for example, changes prices several times a day to gain a clear competitive advantage. Market conditions are analysed daily and prices are rebalanced.
The high price transparency provided by price comparison sites such as Idealo and Google means that customers are becoming increasingly price-sensitive. In order to achieve a prominent positioning of your product or service in the search results and thus remain competitive, so-called dynamic pricing is indispensable. In dynamic price management, prices are calculated and adjusted at short intervals, taking into account many factors such as the market situation, competition, time period and many other circumstances. This secures you a positional advantage in the search results and gives you a clear advantage in the battle for the best price in e-commerce.