#More user-friendliness: from UI to UX
User interface (UI) and user experience (UX) play a major role in determining the enthusiasm of your customers – and thus also the performance of your website or online store. Only enthusiastic users visit you again, recommend you to others and become loyal customers. For this, not only the right online marketing is important. Every visitor should be able to find their way around your website intuitively, enjoy stable performance and find an appealing and individual design.