In 2021, terms such as digitization, globalization and internationalization are unlikely to be quoted more frequently. The last two terms in particular are understood to mean both the state and the process. But what are the main differences between globalization and internationalization? Globalization treats all countries and markets equally, whereas internationalization takes the specific cultural and economic characteristics of each country into account. We don’t just put a concept and strategy on you, we adapt them to your company’s needs and find the right way to enter the target market.
NEW MARKET DEVELOPMENT IN THE COURSE OF INTERNATIONALIZATION
The growth market of e-commerce offers many commercial opportunities. We also help beyond that in the internationalization of a market and in the development of new markets. In the course of internationalization, there are three steps ahead for us:
Product communication is a complex operation in the internationalization process, but it can be implemented effectively. With our international team, even language barriers won’t be an obstacle to your international success.