Privacy policy

Data protection (Status 01/2020)

Responsible body in the sense of the data protection laws is:

#die.Digitalfabrik GmbH
Phoenixseestraße 14
44263 Dortmund
Germany

Registry court: Dortmund Local Court
Register number: HRB 31639

We have written this privacy statement (version 01/23/2020-311145703) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible when creating them.

Automatic data storage

Nowadays, when you visit websites, certain information is automatically created and stored, including on this website.

When you visit our website as you are doing right now, our web server (computer on which this website is stored) automatically stores data like

  • the address (URL) of the accessed web page
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the hostname and IP address of the device from which access is made
  • Date and time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed in the event of unlawful conduct.
The legal basis, according to Article 6(1) f. GDPR (lawfulness of processing), is that there is legitimate interest in enabling the error-free operation of this website by collecting web server log files.

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you browse the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most web pages store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual default setting. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other threats. Cookies also cannot access information from your PC.

For example, cookie data can look like this:

  • Name: _ga
  • Expiration time: 2 years
  • Usage: differentiation of website visitors
  • Example value: GA1.2.1326744211.152311145703

A browser should support the following minimum sizes:

  • A cookie should be able to contain at least 4096 bytes
  • At least 50 cookies should be able to be stored per domain
  • A total of at least 3000 cookies should be able to be stored

What are the types of cookies?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

We can distinguish 4 types of cookies:

Absolutely necessary cookies
These cookies are necessary to ensure basic functions of the website. For example, it needs these cookies when a user adds a product to the shopping cart, then continues surfing on other pages and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.

Functional Cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.

Targeting cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies, you decide. Regardless of which service or website the cookies come from, you always have the option to delete, only partially allow or disable cookies. For example, you can block third-party cookies, but allow all other cookies.

If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. Thus, for each individual cookie, you can decide whether to allow the cookie or not. The procedure varies depending on the browser. The best way is to search the instructions in Google with the search term “delete cookies Chrome” or “disable cookies Chrome” in case of Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my privacy?

The so-called “Cookie Guidelines” have been in place since 2009. This states that the storage of cookies requires the consent of the website visitor (i.e. you). Within the EU countries, however, there are still very different reactions to these directives. In Germany, the Cookie Guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in the context of submitting a form or comments on the blog, will be used by us together with the time and IP address only for the purpose stated in each case, kept secure and not disclosed to third parties.

We thus use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not disclose your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful conduct.

If you send us personal data by e-mail – thus away from this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

According to Article 6(1)(a) GDPR(lawfulness of processing), the legal basis is that you give us consent to process the data you have entered. You can revoke this consent at any time – an informal e-mail is sufficient, you will find our contact details in the imprint.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you are generally entitled to the following rights:

  • Right of rectification (Article 16 GDPR)
  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)
  • Right to restriction of processing (Article 18 DSGVO)
  • Right to notification – obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behavior

In the following privacy policy, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot infer your person from your behavior on this website.

You can find out more about how to object to this analysis of visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection by design of technology Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol at the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Maps Privacy Policy

We use Google Maps of the company Google Inc. on our website. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Maps allows us to better visualize locations and thus improve our service. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we will now go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an online map service provided by Google Inc. Google Maps lets you search for exact locations of cities, landmarks, accommodations, or businesses on the Internet using a PC or an app. When companies are represented on Google My Business, other information about the company is displayed in addition to the location. To display directions, map sections of a location can be embedded into a website using HTML code. Google Maps displays the earth’s surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All of our efforts on this site are aimed at providing you with a useful and meaningful time on our site. By integrating Google Maps, we can provide you with the most important information about various locations. Thanks to Google Maps you can see at a glance where we are located. The directions will always show you the best or fastest way to get to us. You can access the route for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to fully provide their service, the company must collect and store data from you. These include the search terms entered, your IP address and the latitude or longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage happens on Google Maps websites. We can only inform you about this, but cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

  • Name: NID
  • Expiry time: after 6 months
  • Usage:NID is used by Google to customize ads to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way, you will always get tailored ads. The cookie contains a unique ID that Google uses to collect personal settings of the user for advertising purposes.
  • Example value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311145703

Note:We can not guarantee the completeness of the stored data. Especially when using cookies, changes at Google can never be ruled out. To identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located:https://www.google.com/about/datacenters/inside/locations/

Google distributes the data on different data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. For example, if there are problems with Google’s hardware or a natural disaster affects the servers, the data is still very likely to remain protected.

Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information will be stored for either 3 or 18 months – depending on your decision – and then deleted. In addition, you can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location tracking, you need to pause the “Web and App Activity” section in Google Account. Click “Data and personalization” and then click the “Activity setting” option. Here you can turn the activities on or off.

In your browser, you can also disable, delete or manage individual cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So können Sie für jedes einzelne Cookie entscheiden, ob Sie es zulassen wollen oder nicht.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you would like to learn more about Google’s data processing, we recommend that you read the company’s own privacy policy at https://policies.google.com/privacy

Google Fonts Privacy Policy

We use Google Fonts from the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website.

Für die Verwendung von Google-Schriftarten müssen Sie sich nicht anmelden bzw. ein Passwort hinterlegen. Weiters werden auch keine Cookies in Ihrem Browser gespeichert. Die Dateien (CSS, Schriftarten/Fonts) werden über die Google-Domains fonts.googleapis.com und fonts.gstatic.com angefordert. Laut Google sind die Anfragen nach CSS und Schriften vollkommen getrennt von allen anderen Google-Diensten. Wenn Sie ein Google-Konto haben, brauchen Sie keine Sorge haben, dass Ihre Google-Kontodaten, während der Verwendung von Google Fonts, an Google übermittelt werden. Google erfasst die Nutzung von CSS (Cascading Style Sheets) und der verwendeten Schriftarten und speichert diese Daten sicher. Wie die Datenspeicherung genau aussieht, werden wir uns noch im Detail ansehen.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory of more than 800 fonts provided byGoogle LLCfor free use.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses. Thus, we can use them freely without paying royalties.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website, and not have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google Fonts are automatically optimized for the web and this saves data volume and is a big advantage especially for mobile use. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers ( Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).

We therefore use the Google Fonts so that we can present our entire online service as beautifully and consistently as possible. According to the Art. 6 para. 1 f lit. F GDPR, this already constitutes a “legitimate interest” in the processing of personal data. Legitimate interest” in this case means both legal and economic or ideal interests recognized by the legal system.

What data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the collection, storage, and use of end-user data to what is necessary for efficient font delivery. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely at Google and is therefore protected. Through the collected usage figures, Google can determine the popularity of the fonts. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites are using Google fonts. This data is published in the Google Fonts BigQuery database. BigQuery is a web service from Google for companies that want to move and analyze large amounts of data.

It should be noted, however, that each Google Font request also automatically transmits information such as IP address, language settings, browser screen resolution, browser version, and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

Wie lange und wo werden die Daten gespeichert?

Google stores requests for CSS assets for one day on your servers, which are mainly located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to quickly and easily change the design or font of a web page, for example.

The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of websites. When millions of web pages reference the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is called up. To delete this data ahead of time, you will need to contact Google Support at https://support.google.com/?hl=en&tid=311145703. Data storage you prevent in this case only if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can access an unlimited sea of fonts and get the most out of our website. For more on Google Fonts and other issues, visit https://developers.google.com/fonts/faq?tid=311145703. There, Google addresses privacy-related matters, but really detailed information about data storage is not included. It is relatively difficult (almost impossible) to get really precise information from Google about stored data.

You can also find out which data is generally collected by Google and what this data is used for athttps://www.google.com/intl/en/policies/privacy/.

Google Fonts Local Privacy Policy

Wir verwenden Google Fonts von der Firma Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. We have embedded the Google fonts locally, i.e. on our web server – not on Google’s servers. This means that there is no connection to Google’s server and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory of more than 800 fonts provided byGoogle LLCfor free use. With Google Fonts, you could use the fonts without uploading them to your own server. But to prevent any information transfer to the Google server in this regard, we have downloaded the fonts to our server. In this way, we act in a privacy compliant manner and do not send any data to Google Fonts.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can access an unlimited sea of fonts and get the most out of our website. For more on Google Fonts and other issues, visit https://developers.google.com/fonts/faq?tid=311145703.

Google Analytics Privacy Policy

We use the analysis tracking tool Google Analytics (GA) of the American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and service to your needs. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent it.

What is Google Analytics?

Google Analytics is a tracking tool used for traffic analysis of our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we get reports about your user behavior. These may include, but are not limited to, the following reports:

  • Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service.
  • Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how to get more people interested in our service.
  • Behavior reports: This is where we learn how you interact with our website. We can track which path you take on our site and which links you click on.
  • Conversion reports: Conversion is the name given to a process in which you take a desired action as a result of a marketing message. For example, if you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are resonating with you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to provide you with the best possible service. Google Analytics statistics and data help us achieve this goal.

The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site to make it easier for interested people to find it on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also serve us to carry out our advertising and marketing measures in a more individual and cost-effective manner. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles in the first place.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website owner, authorize it. Exceptions may occur when required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value:2.1326744211.152311145703-5
Usage: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish the website visitors.
Expiration date: after 2 years

Name: _gid
Value:2.1687193234.152311145703-1
Usage: The cookie is also used to distinguish the website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Usage: Used to lower the request rate. When Google Analytics is deployed via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiration date:after 1 minute

Name: AMP_TOKEN
Value: no data
Usage: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year

Name: __utma
Value:1564498958.1564498958.1564498958.1
Usage: This cookie is used to track your behavior on the website and measure its performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Value: 1
Usage: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value:3.10.1564498958
Usage: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date:after 30 minutes

Name: __utmc
Value: 167421564
Usage: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Usage: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another site or an advertisement.
Expiration date: after 6 months

Name: __utmv
Value:not specified
Usage:The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years

Note:This list cannot claim to be complete, as Google also changes the choice of its cookies again and again.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Via heatmaps you can see exactly those areas you click on. This way we get information where you are “traveling” on our site.

Session length: Google defines session length as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session will end automatically.

Bounce rate:A bounce is when you view only one page on our website and then leave our website again.

Account registration: you create an account or place an order on our website, Google Analytics collects this data.

IP-Adress: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.

Technical information: Technical information may include your browser type, Internet service provider, or screen resolution.

Source: Google Analytics or, of course, we are also interested in which website or which advertisement you came to our site from.

Other data includes contact information, any ratings, playing media (for example, if you play a video through our site), sharing content through social media, or adding to your favorites. The list does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

Wie lange und wo werden die Daten gespeichert?

Google has your servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can find out exactly where Google’s data centers are located here: https://www.google.com/about/datacenters/inside/locations/

Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. There are appropriate emergency programs for your data in every Google data center. For example, if Google’s hardware fails or natural disasters cripple servers, the risk of service interruption at Google still remains low.

Google Analytics defaults to a retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option to choose the retention period of user data. We have five variants available for this purpose:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) you prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311145703. We hope we have been able to provide you with the most important information about the data processing of Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/ and https://support.google.com/analytics/answer/6004245.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities if they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

You can find more information about IP anonymization on https://support.google.com/analytics/answer/2763052.

Google Analytics reports on demographic characteristics and interests

We have turned on promotional reporting features in Google Analytics. The Demographic Characteristics and Interests reports include information on age, gender, and interests. This allows us – without being able to assign this data to individual persons – to get a better picture of our users. You can learn more about the advertising features athttps://support.google.com/analytics/answer/3450482?hl=en_US&utm_id=ad.

You can stop the use of the activities and information of your Google account under “Advertising settings” on https://adssettings.google.com/authenticated through the checkbox.

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from collecting further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.

[google_analytics_optout]Deactivate Google Analytics[/google_analytics_optout]

Google Analytics Data Processing Addendum

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=en&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have enabled Google signals in Google Analytics. Thus, existing Google Analytics features (ad reports, remarketing, cross-device reports, and interest and demographic reports) will be updated to include aggregated and anonymized data from you, provided you have allowed personalized ads in your Google Account.

What makes this special is that it is cross-device tracking. This means your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. Google can thus recognize, for example, if you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, Google signals also collect other visitor data such as location, search history, YouTube history and data about your actions on our website. As a result, we receive better advertising reports from Google and more useful information about your interests and demographics. This includes your age, what language you speak, where you live or what gender you are. Furthermore, social criteria such as your profession, your marital status or your income are added. All these features help Google Analytics to define groups of people or target groups.

The reports also help us better assess your behavior, desires and interests. This allows us to optimize and adapt our services and products for you. This data expires by default after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never data of individual persons. You can manage or delete this data in your Google account.

Embedded Social Media Elements Privacy Policy

We incorporate elements of social media services on our website to display images, videos and text.
By visiting pages that display these elements, data is transmitted from your browser to the respective social media service and stored there. We do not have access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data: