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Progress and tradition combined in a modern way - using the right social media strategy

For the Thielemeyer company, we developed an appropriate social media strategy for organic as well as paid and generated scopes in the millions for the region of Germany, Austria, Switzerland and Luxembourg.

#Making a company's values visible on social media

Thielemeyer stands for progress with tradition. From what was once a small carpenter’s workshop, the company has grown into a modern furniture producer over the past decades. Thielemeyer stands for high-quality, solid wood furniture and creates the perfect symbiosis of traditional craftsmanship and modern production.

Since October 2020, (potential) Thielemeyer customers can also convince themselves of the high-quality furniture pieces via Instagram, Pinterest and Facebook. Together we have made it our mission to make Thielemeyers values, quality and tradition, visible to a broad target group on social media – with great success!

After only a few months, millions of people have already become aware of the brand and the products via the various social media platforms. Additionally, a steadily growing, loyal community has emerged.

This success would not have been possible without the right social media strategy:

#More attention for brand and products

Goal

Brand awareness for the furniture and the Thielemeyer brand, all USPs included all USPs

Target group

Through years of experience, Thielemeyer knew its target group exactly and why customers choose exactly this furniture. These insights defined the target group selection and the appropriate approach right from the start.

Planning and processes:

With the start of the collaboration, the important processes also had to be defined. Thus, a comprehensive editorial plan and a corresponding approval process were defined right from the start.

How much visual material is available?
Is video content available as well?
Which formats are needed?
What should the editorial plan and approval process look like?

The more precisely the processes are defined from the start, the faster you become a perfectly coordinated team – which we were after a few weeks already.

Content

The existing content was first screened and then edited for the respective channels, considering the target groups and their interests. We were given access to the high-quality image material of the various programs, so that we could optimize it perfectly for the respective social media channels.

Taking this strategy into account, we were able to identify the right channels for the brand and set up the accounts, which we have been using regularly ever since:

For the organic part of the social media strategy, we went straight into the content life cycle:

Of course, our organic activities are also supported by the appropriate meta and Pinterest ads. In this field, it is particularly important to keep an eye on the main KPIs in relation to the costs and to constantly optimize them.

And even now: Our campaigns inspire the target group in Germany, Austria, Luxembourg and Switzerland every day.

#The result

We are looking forward to further cooperation!

Got curious? Schedule an appointment regarding social media with us today!

The Thielemeyer Social Media channels: