To increase your brand awareness and reach new customers in the relevant target audience, it often makes sense to take advantage of the reach of other websites. Relevant publishers usually have an existing community and can thus further promote your brand to your target audience. Typical affiliate partners are for example blogs, voucher and cashback portals or price- and product comparison sites.
External partners promote your products for a fixed commission. The affiliate earns this commission by, for example, directing traffic to your website or contributing to the purchase of your products. This commission is determined in advance and can be earned, for example, dependent on the order value.